If you asked most people where Tunisia is, they probably couldn’t find it on a map. A few months ago, I raised my hand when presented with the opportunity to venture there to help with an economic development project. At Pivot, we believe in helping others. It’s a part of who we are.
Tunisia is a predominantly Muslim country located in the very northern part of Africa, tucked between Libya and Algeria. Relatively new to democracy, transitioning from a dictatorship nine years ago, the country has been focused on growing its economy. I traveled to Tunisia to support that effort by helping 18 business centers improve communications and with a goal of supporting entrepreneurs, helping them find funding, and sustaining growth over time.
It’s that time of year – whether it’s because we’re watching the weather forecasts and bracing for the worst or digging into budgets and annual planning – many of our clients are dusting off their crisis management plans and are looking to upgrade or start fresh.
There’s been no shortage of high-profile corporate incidents and executive mishaps this year (I won’t name names). Crises happen to even the most prepared and well-meaning organizations. However, it’s still surprising to see the number of Fortune 500 companies that experience a crisis and respond in a less than favorable way. When a highly public crisis hits, it becomes easy to spot which companies were caught completely unprepared. Whether it’s an inability to identify what happened, talk about the crisis or take quick actions to make things right, or simply a misguided or flubbed media response (cringe!).