Strategic employee communications that
lead companies through transformation

Make your strategic priorities count with an effective communications plan

Employee writing business strategy on white board

You’ve set your business goals – now maximize communications to make a bigger impact!

Whether you’re mapping out your organization’s goals for the new year or reassessing what you need to do in order to remain successful, it’s important to make sure you’re communicating these goals across your entire organization. 

Why is developing a strategic communications plan important for your business goals and objectives? The impact will lead to a win-win for employees and employers: 

  • Your employees will better understand how they can make an impact.
  • Leaders are equipped and empowered to communicate with employees so they can do their job and help achieve your company goals. 

How to develop a strategic communications plan that empowers and engages

The time is now to develop a strategic communications plan around your business goals and objectives. Assess the options that will equip your leaders and employees to understand, align and take action.

If you’re unsure how to start developing your plan, engaging an experienced communications partner like Pivot Strategies can help. In the meantime, there are steps you can take to ensure your business goals are communicated across your entire organization. Here are six ideas to get you started: 

  1. Refine your key message plan – Translate your goals into messages that can be used by your leaders. Include how your business goals tie into the overall organization. State your message in simple terms so that leaders are unified in how they talk about goals and objectives with their teams.

  2. Create and maintain a strategic slide deck – Use PowerPoint or another presentation tool to share visuals, high level messages and results. This is a key resource to have. Make sure this deck is kept up-to-date and that any changes are communicated.

  3. Make time for employee Q&AsThis could take many forms, like producing FAQ materials or lunch and learn sessions. No matter how you do it, the goal should be to identify and answer the questions your employees have on their minds. These questions could be around:  
    • Opportunities: How will meeting your goals help them grow?
    • Needs: What do employees need to be successful?
    • Challenges: What are the headwinds or marketplace pressures? 
    • Barriers and obstacles: How will it be possible with expense controls in place or resource constraints? 

    Consider wrapping it up with how you’ll work together to achieve your goals (i.e., collaboration, partnering across the organization).

  4. Provide scripts for leaders – Map how your goals apply to different functions in your organization and identify how high-level goals roll down the org chart. Encourage leaders to tie these goals to their group so that employees understand how their group plays a role.  

  5. Create video messages – Share leader updates with your employees throughout the year. These updates should include goals, progress and accomplishments. Along with videos, this can also be accomplished through quarterly town hall meetings.
  6. Employee goalsHelp employees see how their work makes an impact! Take your business line goals and develop them further to determine how internal groups will align. Then have managers and employees discuss how they can be included in the employee’s goals and development discussions.

    What’s next? Build the plan and then follow it, continuously sharing updates throughout the year. Leaders and teams can easily be derailed from following a communications plan. Once you’ve developed your strategy, it’s just as important that you develop habits to keep your communication plan on track and in sync

Plan. Execute. Update.

By spending time upfront to develop a strategic communications plan, you will set the path forward to execute through the year. Keep refining, and share updates as you go so your employees stay aligned and engaged to help you reach your goals!

If you need help, Pivot has a large team of world-class communicators that are ready  to help you succeed.  Get in touch to learn more about our amazing consultants.

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