Krysta Larson serves as the vice president of growth. In this role, Larson oversees all sales and marketing for the company’s fast-growing business. As a marketing and sales leader, she brings an omni-channel approach to lead generation and customer growth that results in year-over-year revenue gains. Larson’s marketing leadership experience spans brand and creative management, event strategy and planning, content and social media marketing, and digital marketing. She applies a test first, learn fast and scale smart approach when leading growth teams.

Larson brings more than 20 years of experience to the Pivot team. Before Pivot, Larson served as the VP and head of marketing for Skykit, a digital signage software company. Prior to that she held numerous marketing and communication roles at DTN, C.H. Robinson, Weber Shandwick and the University of Minnesota.

She has a Bachelor’s Degree in Marketing and a Master’s Degree in Professional Communication and Rhetoric. Larson lives in Apple Valley, Minn. and is the event planner and master of the family calendar for her three kids and husband.