Driving Digital Workplace Adoption

The situation

A medical device and healthcare company quickly rolled out Office 365 and other digital workplace tools to the entire enterprise. End users were unclear of which tools to use when, therefore creating low adoption rates.

Services

Internal communications, marketing campaign

Industry

Medical device

Platform

Office 365

Reach

100,000+ employees in 60+ countries

Pivot approach

Pivot developed an internal marketing and PR campaign with a focus on how using digital tools makes work easier and more efficient for employees.

Key tactics

Developed an internal campaign focused on making work easier through six key themes: stress-free, dependable, accessible, connected, intuitive and positive
Developed a new internal communications channel to deliver campaign messaging to target audiences
Created a campaign kick-off video and quarterly videos to drive interest and excitement around campaign initiatives
Built a SharePoint hub as a central location for all digital workplace resources. This hub became of the standard internal SharePoint layout due to its effective content and layout
Created easy-to-use guides to help users quickly get up and running on new online tools

Pivot impacts

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