Strategic employee communications that
lead companies through transformation

Internal communications app for deskless employees

The situation

Corporate Communications and HR team members needed support to pilot employee engagement apps for production employees at several manufacturing plants. The desired outcome was to increase employee retention and engagement along with fostering deeper connections between production employees, the products they make, their plant, and the surrounding community.


Communications strategy and execution
Change management and training
Value proposition for leaders
Branded design


North America supply chain and manufacturing plants

Pivot approach

Pivot Strategies mapped the ‘What’s In It For Me’ for plant employees, plant managers, and leadership, creating and executing a strategy to increase speed of adoption. This took the form of drafting recurring posts and evergreen content (e.g., important cyclical reminders, employee recognition) and creation of a replicable process with streamlined templates. Pivot Strategies also oversaw change management and product adoption strategies and coached HR leaders within the plants to create posts as Content Champions.

Key tactics

Pivot's impact

Increase in usage from 40% to 100% of active users
0 %
Posts created, including pre-planned content for the months following the engagement
of people reading key messages, 44% of people reading and contributing
0 %