Strategic employee communications that
lead companies through transformation

Scaling Internal Communications with Office 365 Adoption

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The situation

On the heels of a large acquisition, the company implemented Office 365 for all end users. Office 365 provided a connected system to communicate, collaborate and act as a single company.

Services

Internal IT communications

Industry

Medical device

Platform

Office 365

Reach

90,000+ employees in 5 regions (Asia-Pacific (APAC), Europe, the Middle East and Africa (EMEA), Greater China, Latin America (LATAM), United States and Canada)

Pivot approach

Pivot was engaged to communicate significant IT changes and drive adoption of Office 365. The focus was to help internal end users adopt the new technologies during a multi-year project. The project goal was to enable secure, consistent collaboration across the global enterprise.

Key tactics

  • Navigated a complex global organization to identify the proper audiences, desired impact and communications needs
  • Fostered internal alignment with Legal, Global Security, Corporate Communications and Organizational Change Management on approach
  • Created internal marketing campaign with three core messages to drive understanding of the program and WHY behind the changes
  • Hosted training events within the campaign followed by comprehensive post-event deep dives to determine core areas end-users were being challenged by and adapted campaign messaging to meet those specific needs
  • Developed new internal communications channel to deliver campaign messaging
  • Created a source-of-truth for end users of all communication, resources, etc. relating to Office 365 implementation

Pivot's impact

visits to the marketing and communication web pages
0 K+
produced 35 newsletters and articles
0
hosted 129 training sessions attended by over 2,200 employees
0
reached 68 countries with IT communications in 6 languages
0

Visual dashboard leads to new project

Our client was so impressed by the rollout that they wanted to push demands to extend their contract  — continuing with a new project rollout that’s across seven countries.

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