See More. Do More. New North America Payroll System

The situation

The company was transitioning payroll systems from PeopleSoft to ADP Technologies – a 21-month project. This highly complex transition had broad-reaching impacts to Human Resources, Reporting and Finance teams. The transition required a multi-faceted communications approach to reach a complex mix of technology and non-technology enabled employees – from executives to plant workers (without email). The change in payroll systems would enable employees to be able to view their pay statements at work, online or via a new mobile app.

Services

HR communications & total rewards

Industry

Food production and agriculture

Platform

Automatic Data Processing (ADP)

Reach

46,000+ employees across the U.S. and Canada

Pivot approach

Pivot Strategies developed and executed the communications campaign to generate awareness with employees, encourage user adoption and keep leaders informed.

Key tactics

Worked closely with corporate communications team supporting HR and Finance to utilize existing vehicles to reach audiences in specific roles, departments, countries or levels
Developed See More. Do More. New ADP payroll system coming in April tagline to help employees understand benefits of ADP site and mobile app
Supported non-technology enabled employees by partnering with key employees located in plants, known as “super users,” to champion change efforts and mobile app set up
Created and managed a budget for communications materials
Developed visually engaging multi-lingual communications materials within brand guidelines
Created a centrally located communications toolkit for managers, HR, on-site resources and key stakeholders to easily access the materials to help them communicate and promote the change locally. The toolkit included an employee video, home mailers, detailed step-by-step log-in instructions with screenshots, posters, electronic signage, FAQs customized by audience, walking deck, fact sheet, and more
Facilitated a series of road show presentations to key stakeholders
Managed the feedback loop to receive and answer questions
Developed and executed a monthly program newsletter to keep extended stakeholders informed

Pivot's impact

communications created

home mailers

program newsletters developed

VP of global HR and program sponsor feedback: “I continue to be impressed with these communications. They are great examples of how projects should communicate to stakeholders as they are far less technical and project speak than others we receive.”